With modern innovation hidden inside an iconic point-and-shoot design, the Polaroid Flip is the ultimate instant camera for a life rooted in analog.

Sonar autofocusing, a hyperfocal 4-lens system, our most powerful flash, and scene analysis (warning you when your shots are over- or underexposed) ensure you get high-quality shots every time.

All you have to focus on is living a life worth capturing – and click the big red shutter button. With sonar autofocusing, a hyperfocal 4-lens system, our most powerful flash, and scene analysis working behind the scenes, all you need to do is focus on the beautiful simplicity of each moment – and click the big red shutter button.

Hyperfocal 4-lens system for beautifully sharp shots.

The Flip uses four sharp lenses which are automatically selected depending on the distance to the subject. This means four focal sweet spots (compared to the two on the Now/Now+) that ensure sharper focus for a variety of styles, from cultivated portraits to spontaneous street photography.

Close up: Sweet spot at 0.65m

Near field: Sweet spot at 0.85m

Mid field: Sweet spot at 1.2m

Far field: Sweet spot at 2.5m

Sonar autofocus ensures your subject is always in focus.

The Flip uses sonar waves to assess the subject of your shot and then selects the correct lens for maximum focal clarity. An added bonus? Since sonar isn’t affected by light, the Flip works just as well in dark or super bright conditions. Sharp shots, no matter your style of photography.

Our most powerful flash for any lighting conditions.

The flash in our Flip is our most powerful ever thanks to the design-space allocated in the Flip’s ‘lid’. It’s also capable of adapting its power according to the distance of your subject – up to 4.5 meters away. With the Flip, tricky light situations aren’t that tricky.

Scene analysis for well-exposed pictures, more often.

Through the Viewfinder LED, the Flip’s Scene analysis alerts you when your shot is over or underexposed, and when your subject is too close. There’s nothing like fair warning before taking a bad shot.

Additional Features:

• Modern design inspired by the past
• On-camera display
• Flip design protects the lens when shut
• Newly optimized creative controls through the Polaroid App
• Scan-and-share your photos through our Polaroid App